Stop buying lists nobody reads.
You already know what a good customer looks like. Knowing it and finding more of them are different jobs, and the second one quietly eats afternoons — someone opens twenty tabs, copies names into a spreadsheet, and by Thursday nobody has called any of them.
This finds prospects that match a rule you wrote, ranks them by how well they match, and puts them into your CRM ready to work. Anything that doesn't match is set aside where you can see it, rather than contacted anyway to make the numbers look better.
How a prospect gets onto your list, or deliberately doesn't.
Your definition of a good customer, public sources and your existing CRM records feed in. Prospects are found, matched against your rule, and ranked. Ones that match are queued for outreach. Ones that don't are set aside for you to look at rather than contacted anyway.
Good fit, and not.
The second list is the useful one. If you recognise yourself in it, say so on the call and we’ll tell you that rather than sell you something.
Good fit if
- You can describe a good customer in a sentence or two, even roughly
- You have a CRM, or you're willing to start using one properly
- Your outreach is limited by the quality of the list, not by time to send
Not a fit if
- You want volume regardless of fit — this deliberately queues fewer names
- Nobody has time to work the list once it exists. A better list won't fix that
- Your buyers can't be identified from information that is public
What a build usually looks like.
Descriptions of what we build, not case studies. We have no clients yet, and these are illustrations rather than work delivered for anyone.
A scheduled build
Runs weekly, adds only prospects matching the rule, and sends a digest of what it queued and what it set aside.
A look-alike build
Fires when you tag an account as a good one, then goes looking for companies that resemble it.
A rule-tuning build
Keeps every rejected prospect with the reason attached, so you can see whether your rule is too tight before you loosen it.
For whoever asks the hard question.
Matching runs against criteria you can open and edit — a rule you can read, not a model that has to be retrained when your definition of a good customer changes. Every prospect carries the source it came from, so a source that turns out to be junk can be switched off without unpicking everything downstream.
- Deduplication
- Checked against every record you already hold, so nobody is approached twice.
- Source attribution
- Each record says where it came from, so a bad source can be cut cleanly.
- Rate limiting
- Sources are queried at a pace that doesn't get you blocked from them.
Thirty minutes to find out whether this is worth building.
Usually one to two weeks. You’ll get a written scope and a fixed price before anything is built, and if it isn’t a fit we’ll say so on the call.
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