Follow-up that actually happens, every time.
Follow-up is the part everyone agrees matters and nobody does consistently. It is not a discipline problem. It is that the third message in a sequence falls due on a Tuesday three weeks later, when whoever owed it is doing something else.
This sends the sequence you wrote, personalised from real fields rather than mail-merge tokens, and checks before every send whether it still should. If they've replied, unsubscribed, or already bought, the sequence stops. The follow-up that goes to someone who already answered is the one that loses the deal.
How follow-up keeps going out, and stops the moment it should.
Your sequence, the prospect's record and their replies feed in. Each message is personalised from real fields, then checked before it sends. If nothing has changed, it goes at a sensible hour in their timezone. If they've replied, unsubscribed or already bought, the sequence stops and nothing is sent.
Good fit, and not.
The second list is the useful one. If you recognise yourself in it, say so on the call and we’ll tell you that rather than sell you something.
Good fit if
- You have a sequence that works when someone actually runs it
- Your records hold enough real detail to personalise from
- You can name the conditions under which someone should stop hearing from you
Not a fit if
- You want high-volume cold sending. We don't build that, and it will damage your domain
- Your list wasn't collected in a way that lets you contact it lawfully
- The message only works if a person writes it fresh each time. Some genuinely do
What a build usually looks like.
Descriptions of what we build, not case studies. We have no clients yet, and these are illustrations rather than work delivered for anyone.
A staged build
Sends each step at a sensible hour in their timezone and stops the whole sequence the moment anyone replies.
A trigger build
Starts when something changes on the record — a stage moves, a form is filled — rather than on a fixed calendar.
A handover build
Drafts the next message and holds it for a person when the reply doesn't fit any branch it knows.
For whoever asks the hard question.
Suppression is checked at send time, not at queue time. That distinction is the whole thing: a sequence queued on Monday and sent on Thursday has three days in which someone could have replied, unsubscribed, or become a customer. Sending is also idempotent, so a retry after a timeout doesn't put the same message out twice.
- Checked at send
- Suppression is re-checked at the moment of sending, not when it was queued.
- Timezone aware
- Messages land at a reasonable hour where they are, not where you are.
- Retry-safe
- A timeout and retry doesn't send the same message twice.
Thirty minutes to find out whether this is worth building.
Usually two to three weeks. You’ll get a written scope and a fixed price before anything is built, and if it isn’t a fit we’ll say so on the call.
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